Reasons to use CRM for your business
Reasons to use CRM for your business
by RUTH THOMAS - Dec 22,2014

Are you looking for new customers? Do you want to reconnect with past customers and strengthen your existing customer relationships? A customer portal, or Customer Relationship Management (CRM) tool, works towards these targets by using CRM software to organise, collect and manage all customer data. There are many reasons why both small and large-scale businesses should invest in a CRM system.


Better overall customer relations

When you’re trying to ensure that your customers are fully satisfied when communicating with your company, using a CRM will help. All areas of customer interaction are organised and well-managed, including the promotion and sales of your services. Increased customer support builds a loyal customer base with open communication where customers are able to interact to give you feedback too. This will also have a positive impact on the number of customers who recommend you.


Greater revenues

You can boost your company revenue by implementing a CRM plan. The data collection will allow you to adapt and tailor your campaigns more effectively towards your audience, converting new sales as well as keeping customer loyalty. You will be able to reach out to a wider audience of potential customers, to expand your customer base, which will overall give you greater revenue.


Streamline company processes

A CRM system will not only benefit your business-customer relationships, but your internal relationships within your ecosystem too. The whole system can share data within all departments, giving everyone access to the information that they need to work effectively. This encourages teamwork and communication between departments which can have a positive effect on overall productivity and profitability.


Maximum sales potential

Upselling is an easy way to increase the transaction value of each purchase. Offering them similar or additional products, makes it convenient for customers to make extra purchases. CRM systems make this a lot easier by promoting products within the same category. It also allows for cross selling, offering free products to customers who have a history of purchases and using that history to recommend appropriate products. CRM systems increases customer interaction, monitoring patterns to see what they like/dislike, which gives you the chance to target your market more effectively.


Understanding your customers

Tracking and storing customer information – behaviours, patterns, things that they are interested in, can help you to improve your sales and marketing strategy. For example, if you know that they will tend to be active at certain times of the year, you can reach out to them at those times for the best chance of engagement. You can see the demographic of the most profitable customers, allowing you to determine where you would like to focus future marketing to potential customers in order to generate the highest profit.

Designing a CRM system doesn’t have to be challenging. As a vital business software, bespoke systems can be built to specification. For information on implementing CRM for your business, speak to one of the Geeks today.

About Geeks Ltd

Based in south London, we are one of the fastest growing software development companies in the UK. 

Our passion is business efficiency enhancement for our clients via smart application of automation techniques.We are winners of international awards for our innovations in business productivity. 

We have attained Gold Certified Microsoft Partnership level which represents our highest level of competence and expertise with Microsoft technologies as well as our close working relationship with Microsoft.At this level we have been granted access to exclusive Microsoft resources and support, access to the Partner Knowledge Base, and many other advantages which contribute to our capacity to meet our clients needs.