Many companies consider the mobile web to be the future for marketing their business. With 71% of smartphone users using their device at work, and 85% whilst on-the-go* for businesses to make the most of this market it is imperative that they make themselves mobile-friendly. This is often in the form of a mobile-optimised website, however it is possible to get even more personalised with a mobile app.
The rise of mobileThe most important thing to realise is that your target audience are largely able to be reached through their mobile devices. Not taking advantage of this could leave you without that competitive edge in the market. Whichever way you choose to connect with your audience, you should make sure that it is the right way for your business.
Mobile Website vs Mobile AppBoth mobile-optimised web pages and customised business apps have their pros and cons. Depending on what you are looking to achieve, it is up to you to decide which will best serve the needs of your company. Although it isn’t necessary to always choose one route and not the other, you should strongly consider each option and whether you will be using your time and budget wisely.
Optimising your website may seem like the easiest route, especially considering the initial cost. However, there are features offered by custom-designed apps which remain unrivalled by simple mobile-optimised apps. Mobile applications offer integration for users which web-pages simply cannot – for example they can allow use of the camera function or GPS, and they are not functionally limited by browsers in the same way that webpages are.
Despite the fact that websites are applicable for all platforms and apps need to be created for different ones, custom apps are considered to be 73% more user-friendly than their web page equivalent. This is what makes them popular with consumers. They also give customers regular activity to follow, as well as being easily interactive online and offline. Businesses also fain the benefit to reach out to consumers directly through push notifications. This enables direct communication with consumers at the point of sale.
Should your business develop its own app?It is an undeniable fact that apps have become a normal and significant part of how consumers interact with businesses. Since 2010, the popularity of apps has grown within not just the entertainment industry, but also the business and consumer market. Mobile internet usage is rising, as is customer interaction. With the average smartphone owner having 26 apps on their phone, your app should reflect your brand in a creative and social way to increase engagement.
If you have a presence on social media platforms, you can choose to bring this into your app to share news and thought leadership with your customers and generate interest resulting in a higher ROI. In fact, you might even reach an audience that you had not previously, through targeting a different approach. As well as this, you can use your app to showcase your products or services in a more subtle way than a typical display advert. Having your app installed on someone’s phone is an immediate connection with them and a powerful sales tool.
Whether for Apple, Android, Windows or another platform, get in touch with the experienced team at Geeks to find out how we can create an app to best meet your business requirements.
*Ipsos MediaCT, “Our mobile planet: UK”
About Geeks Ltd
Our passion is business efficiency enhancement for our clients via smart application of automation techniques.We are winners of international awards for our innovations in business productivity.
We have attained Gold Certified Microsoft Partnership level which represents our highest level of competence and expertise with Microsoft technologies as well as our close working relationship with Microsoft.At this level we have been granted access to exclusive Microsoft resources and support, access to the Partner Knowledge Base, and many other advantages which contribute to our capacity to meet our clients needs.