Innovation has been everyone’s favourite word for quite some time now, making it happen is one thing but what does it take to make it last? It’s a relentless focus to tell and sell that one thing you do that puts you outside the “expected box”. A term coined by sales guru Nicola Cook who shares her secrets of making innovation last in a business. 

Nicola Cook has over 20 years experience at the cutting edge of Sales and Human Development. She is a professional speaker, trainer, consultant, business coach and international best selling author. 

Before starting her own company in 2004, Nicola’s professional career includes roles working with blue-chips such as American Express, Procter & Gamble, Chase Manhattan Bank, Gucci and Disney as well as multiple achievements working with smaller businesses and business start-ups.

You can find this episode of The Innovation Room here:

• Apple Podcast
• Spotify