Strategy is no longer about protecting the core, as business is constantly in flux. Shifting millimetres or miles. A constant ebb and flow between technology innovations, stakeholder demands and business priorities requires a balanced strategy. 

But where should the focus for strategy lie? Is it the commercial, customer, technology or society? The answer is that strategic planning needs to adopt a polycentric approach, having to blend multiple domains to derive maximum value… at speed. 

Join us in episode 30 of The Innovation Room podcast, 'Centre of a Tension' featuring David Wood, a full-time futurist, and a veteran technologist. This episode is the opener of our new series "Shape-shifters".

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