The thought of entering into a recession is not positive for most business owners. As the economy shrinks, they tend to make decisions that cut costs and keep them on safer ground. They aim to survive, not to thrive. 

That's the persona we intend to change with our new release, Episode 18 of the Innovation Room - "A Finger To Recession".

I have invited Roger Martin-Fagg, behavioural economist and a true expert in his field. He shed light on how media instils fear among the masses and how that impacts business decision-making. Roger emphasized creating a robust business strategy to survive the recession, which according to his findings, will not be too deep. There is a lot to catch up on in the exciting conversation with Roger. Tune in to enjoy the gems of his knowledge. 

• Listen on Apple Podcast
• Listen on Spotify