Previously, we've discussed the importance of directing innovation in order to make it a sustainable and ever-present part of your business. But is there a way to actually measure how successful you are at achieving that goal? The solution is using a North Star metric.

In this episode of the Innovation Room, Someyah sits down with our Director of Product Design, Elliott, to tell you all about what that is (and what it isn't) and how you can discover your very own North Star.

You can find this episode of The Innovation Room here:

• Apple Podcast
• Spotify