Dare or Die Bullseye

In an age where technology erases geographical and sectorial boundaries, stakeholder expectations are more fluid than ever. This outer layer compels you to look beyond your immediate ecosystem to understand how technological shifts in other sectors may be shaping the expectations of your shareholders, customers, employees, investors and partners. The scope of this has increasingly become global, so you no longer can investigate or listen to your business stakeholders, or even your sector. You need to interpret how stakeholder's experience with technology in other sectors and with other businesses will impact their expectation from yours.

This layer deals with the structural and regulatory aspects that bound your business—be it culturally, regionally, or legally. Here, you'll examine the evolving landscape of rules and regulations, as well as the diverse cultures your business interacts with. These constraints may serve as both challenges and enablers in your journey. What you can do, what you cannot do, what you can but shouldn't do.

At this level, the focus narrows down to your organisational core—your value proposition. Is your brand promise still relevant when evaluated against the shifting stakeholder expectations and constraints? The aim is to ensure that the problems you're solving remain pertinent, especially in light of emerging technologies like AI.

As you delve into the bullseye's core, you confront the most critical question—what role do humans play in your business as AI and technology advance? This center spot challenges you to identify the unique value humans bring to your customers and how you can augment that value through technology.